Methodology

The Problem We Solve

The AEC industry struggles with low win rates. Most firms win just 25–35% of pursuits, wasting two-thirds of their business development effort.

Industry averages are between $100k and $250k in expense for a major pursuit.

While structured capture planning can deliver 75–85% win rates, it’s been trapped in consulting projects and spreadsheets — too costly, too dependent on individual expertise, and too hard to keep up as pursuits change.

RevWin changes that. Capture planning becomes scalable, repeatable, and always up to date — so your team spends less time guessing and more time winning.

The 7-Step Capture Plan Process

Step 1: Background

Who is the client and how do we serve them?

Client overview, reasons for targeting, firm's history with client, relationship baseline.

Step 2: Description

What do they need and how do they hire firms?

Project opportunities, previous related work, client sourcing approach, procurement process, evaluation criteria.

Step 3: Planning & Scheduling

What will we do? Who? When? And why?

Pursuit team, personal goals tied to client and firm objectives, parallel timeline, milestone tracking, go/no-go review gates.

Step 4: Decision-Maker Analysis

What do they really want and who really decides?

Client Analysis table (DISC profiling, buyer roles, power factors, relationship scoring), motivator ranking, PSOE table, outcome/benefit matrix, org chart with annotations, Panel Scorecard.

Step 5: Value Proposition

What is our win-win offering?

Differentiation analysis, theme-modular value propositions, win theme outline, ghosting strategy, DISC-adjusted messaging per decision-maker.

Step 6: Commitment & Communication

What resources will it take to win?

Team assignments, teaming agreements, partner selection, documentation plan, communication strategy.

Step 7: Action Plans

What are our specific next steps?

Relationship-building actions, communications, competitive actions — all tied back to goals from Step 3, tracked to completion.

Turn Planning Into Predictable Wins

28 Forms. Every Pursuit, Perfectly Mapped.

The methodology isn’t vague guidance — it’s 28 analytical forms that structure every dimension of your pursuit strategy.

Client Analysis (4A): Maps each decision-maker’s behavioral style, buying role, and relationship strength.
PSOE Table: Connects your proof points to each evaluator’s specific motivators.

Every form ensures your strategy is rigorous, scalable, and actionable, turning business development into predictable wins.

Proven Results, Documented Wins.

Trusted by ENR Top 500 firms, RevWin turns structured strategy into measurable success.

Animated counters for impact:
- 1,000+ strategic pursuits managed
- $10B+ in professional fees captured
- 75–85% documented win rates (vs. 25–35% industry average)

Across 1,000+ Pursuits, $10B+ Captured, 75–85% Win Rates

The Problem We Solve

The 7-Step Capture Plan Process

Step 1: Background

Step 2: Description

Step 3: Planning & Scheduling

Step 4: Decision-Maker Analysis

Step 5: Value Proposition

Step 6: Commitment & Communication

Step 7: Action Plans

Turn Planning Into Predictable Wins

28 Forms. Every Pursuit, Perfectly Mapped.

Proven Results, Documented Wins.

Refined across top-tier firms for maximum results.

Across 1,000+ Pursuits, $10B+ Captured, 75–85% Win Rates

The Problem We Solve

The 7-Step Capture Plan Process

Step 1: Background

Step 2: Description

Step 3: Planning & Scheduling

Step 4: Decision-Maker Analysis

Step 5: Value Proposition

Step 6: Commitment & Communication

Step 7: Action Plans

Turn Planning Into Predictable Wins

28 Forms. Every Pursuit, Perfectly Mapped.

Proven Results, Documented Wins.

Refined across top-tier firms for maximum results.

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